Back in March Tracey attended the Course Director Training Course in Kota Kinabalu as part of her ongoing personal development - something that we talk about a lot.
During her time there the teams had to undertake a marketing project and present that to all the other attendees
It consisted of creating a 'Dive Centre' and then creating social media channels and marketing all level of courses, including the conservation side of diving Project Aware.
Well before you can create something you have to have a name and we choose Blue Whale, you might have seen some of the output as we were all asked to assist the 'campaign' and share out on our own social media channels. Well thats not the point of this quick blog.
The point is what do you know about Blue Whales?
Todays Question - How much is a Blue Whale worth over the course of its life?
In an ideal world, people would care about whales for the sake of the animals themselves—but in the real world, that’s not always the case. To reach money-minded policymakers, economists at the International Monetary Fund analysed how much the average great whale is worth, National Geographic reports this week. After accounting for the economic benefits whales provide to industries such as ecotourism—and how much carbon they remove from the atmosphere by “sinking” it in their carbon-dense bodies—the researchers estimate that one great whale is worth about $2 million over the course of its life, they report in the trade publication Finance & Development. That means that, after counting up the world’s hundreds of thousands of great whales, the global population is worth about $1 trillion—though some say it’s priceless.
So what conservation exercise are you going to undertake to save something on our planet?
Data from Sciencemag.org
Dive Rutland is the trading name for Dive Rutland Limited, a company registered in England and Wales with company number 9433835.
Registered address: 8 Horn Close, Oakham, Rutland LE15 6FE